Afront - online platform for learning languages
Afront is an online platform dedicated to helping Spanish speakers learn the languages. Offering a comprehensive range of interactive tools and engaging lessons, Afront makes mastering languages accessible and enjoyable for learners of all levels. With Afront, learners can practice speaking, listening, reading, and writing in an immersive environment.
Contribution
User Experience
Product Design
User Research
Branding & Marketing
Team
Product Manager
Developers
Marketing
Copywriters
Business & Goals Requirements
I joined the startup at a very early stage and played multiple roles in shaping Afront from its beginning. I developed the branding language and designed the core learning experience, creating a mobile-friendly platform focused on interactive Hebrew exercises. Beyond the core product, I contributed to the company's growth by developing marketing materials, including landing pages and social media templates, to support user acquisition and engagement.
To get things started, I worked closely with the CEO, the marketing team, and other stakeholders to fully understand what we wanted to achieve, our business goals, roadmap, and how we were positioned in the market. This teamwork helped me make sure that my design approach was in line with the company's overall plan and that the platform would be a great fit for the people we wanted to reach.
Core goals
- Create consistent brand identity across all digital touchpoints
- Design an intuitive and engaging user interface for effective language learning
- Design high-converting landing pages to drive user acquisition
Solution
Outcome
Branding that connects
The launch of our landing page and language learning platform resulted in a more intuitive and enjoyable user experience. This, in turn, led to higher conversion rates and increased user engagement. Additionally, our consistent branding across all channels has strengthened brand recognition and made our platform more memorable.